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About us

President of Integrity Financial

Dave Stanley

David D. Stanley specializes in helping pre-retirees and retirees build, preserve, and protect retirement assets. Dave founded Integrity Financial Service, LLC, and has been helping his clients with their financial needs for over thirty-five years. He strives to educate his clients on how to prepare for retirement, minimize the impact of market volatility on their assets, and deal with the challenges of increased longevity.

Dave believes that a proper financial strategy blends both time-proven tactics and innovative new technologies to develop reliable income streams. As a professional, he is a Safe Money Retirement Specialist and Certified Estate Planning Professional. He has been married for 26 years to his wife, Sandra, who is a retired professional interpreter and translator, and they have one son, David. They love living in West Michigan and enjoy its rich heritage.

Our story

Why I do what I do

Integrity Financial Service, LLC, helps create and preserve assets for clients long-term, by providing planning and guidance for those who are seeking a better lifestyle in retirement. We build client relationships based on trust, competent professional guidance, continual communication, and prompt personal service. We assist our clients in setting financial goals, monitoring these goals, and keeping them informed of the process and achievement of these goals. Your retirement could last as long as 30 years and you simply cannot afford to make mistakes with your retirement money and run the risk of ruining your lifestyle during your leisure years. We have helped clients at all economic levels to enjoy a worry-free retirement knowing that their money is safe and secure, and we have provided them predictable and dependable returns with a lifetime income that they can never outlive.


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Our success is based on our vivid commitment to research. We have equipped our business with the most advanced technology available in the financial service industry and utilize our capabilities to the fullest. At Integrity Financial Service, LLC, we recognize that developing an appropriate investment strategy is a process, not a product. It is a process that involves discovering your goals and developing a plan to help meet those goals. We will do everything in our power to keep you focused on where you want to go, to advise you on how to get there, and to continually remind you of the importance of maintaining a disciplined approach to realizing your dreams. We plan for the best years of your life!


Learn more from Dave

Winner of the 2019 & 2020 Best of Grandville Awards

Financial Perspectives: Should you have debt when you retire?

Financial Perspective: Seven Financial Tips to Help you Enjoy Life and Reduce Stress


We are ready to serve you

James H.

Dave has been a great help in developing a retirement income plan. He provided a number of suggestions and addressed questions and concerns in a very forthright manner during our first couple of meetings. No hard sell, just information and the decisions were left up to me. Now after a year and actually going into retirement, Dave is still addressing questions and making sure that the retirement income stream works as planning and expected. I would recommend Dave to anyone looking for investment advice and/or retirement income planning.

Kim VK.

I can honestly say that there is no one I would trust more with out investments than Dave. He makes sure all of our questions are answered, and his explanations are so easy to understand. It is rare to find a financial advisor who genuinely cares for his clients. His commitment, values, and faith make Integrity Financial one in a million. The only regret I have is that I didn’t meet him sooner!!!

Marvin and Kathy P.

If you are looking for a financial advisor that listens to your specific needs, then look no further! Dave Stanley does a fantastic job fine-tuning your investment objectives to suit your specific goals. Give him a call! You won’t be disappointed! Dave has worked with us for several years. He is very professional and takes time to answer all your questions. We recommend him highly!

Complimentary Consultation

At Integrity Financial Service, LLC. we offer our experience and knowledge to help you design your own strategy for financial independence.